You do have the opportunity to do errands and jobs for a little extra cash. You have the opportunity to customise Jimmy to your liking and/or style. The school is divided to many cliques 'social groups' that are identified easily through appearance and turf location. You must complete a series of missions that get you a step further throughtout the story. You can 'choose' to attend classes which do help out with upgrades to your character. You must embark on a journey that involves making new friends and losing them at the same time. You are sent to Bullworth Academy by your mother and new husband as they are off to their 'honeymoon'.
In Bully you play a character named Jimmy Hopkins.